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What is an auto insurance broker doing these days? What with web severs and software all advanced and everything? Well, the fact of the matter is, is that the auto insurance broker is alive and well, in fact he’s doing more business that he’s ever done at any point in time. This is all due to the fact that automation has greatly leveraged the live broker. Not only is he dealing with one customer at a time, but he’s dealing with area codes, zip codes, geographies, and whole regions. He’s dealing with entire classes and categories of demographics; he’s dealing with not tens or a few tens, but hundreds, even thousands of clients at once. And that’s the beauty of the web, and that’s the beauty of automation. And you know what, customers are happier for it. There isn’t any more an efficient organization than insurance company. And that’s just a fact.